India’s Reliance Retail Deepens Omni-Channel Strategy With Search-and-Discovery Pilot Across Store Network
India’s largest retailer is reshaping how customers navigate its vast merchandise universe, piloting a search-and-discovery platform designed to bridge the gap between physical stores and digital commerce. Reliance Retail’s move reflects a broader strategic recalibration as competition intensifies across e-commerce, quick commerce and hyperlocal delivery, compelling established brick-and-mortar players to transform how shoppers find and…









