Toy Strategies Shift as Brands Accelerate the Blind-Box Boom Triggered by Labubu Mania
Toy manufacturers across the United States are moving aggressively into the blind-box segment as the holiday season begins, responding to a surge in consumer appetite for surprise-based collectibles following the extraordinary popularity of the quirky, limited-edition Labubu figurines. What began as a niche designer-toy subculture has expanded into a mass-market retail force, compelling both mainstream…









