Puma and Retailers Grapple with Mounting Inventory Pressures
Over the past quarter, Puma accelerated shipments of footwear and apparel from its Southeast Asian manufacturing hubs to the United States in a bid to beat looming tariff hikes. This front‑loading strategy, intended to shield margins, instead created a glut on retailer shelves as demand softened. By the end of Q2, Puma’s inventory pile had…









